Privacy Policy

Effective Date: 30 May 2026

Golden Aura Perfumes respects your privacy and is committed to handling personal data responsibly, transparently and securely.

This Privacy Policy explains what information we collect, how and why we use it, when it may be shared, how advertising and analytics technologies operate on our website, and the choices available to you.

This policy applies when you visit goldenauraperfumes.com, create an account, place an order, complete our perfume quiz, subscribe to communications, submit a review or contact us.

1. Who We Are

This website is operated under the brand name Golden Aura Perfumes.

For the purposes of this Privacy Policy, “Golden Aura,” “Golden Aura Perfumes,” “we,” “us” and “our” refer to the business operating the Golden Aura Perfumes website and fragrance brand.

Email: contact@goldenauraperfumes.com
Phone: +91 92174 67087
Website: goldenauraperfumes.com

2. Information We Collect

The information collected depends on how you interact with our website and services.

2.1 Information You Provide

We may collect information such as:

  • Your name
  • Email address
  • Telephone or WhatsApp number
  • Billing and delivery address
  • Postcode
  • Account username and login information
  • Products ordered, order value and purchase history
  • Perfume preferences and perfume-quiz responses
  • Newsletter or promotional-message preferences
  • Product reviews and feedback
  • Customer-service enquiries, complaints and correspondence
  • Information submitted in connection with cancellations, replacements, refunds or delivery claims

2.2 Payment and Transaction Information

Payments made through our website are processed by third-party payment-service providers, including Cashfree Payments or another payment option displayed at checkout.

We may receive limited transaction information, including:

  • Payment status
  • Transaction reference
  • Payment-method category
  • Order amount
  • Billing confirmation
  • Refund or chargeback status

We do not ordinarily receive or store your complete debit-card or credit-card number, CVV, UPI PIN, online-banking password or similar payment credentials.

2.3 Information Collected Automatically

When you visit or use our website, we and our technology providers may automatically collect information such as:

  • Internet Protocol address
  • Browser type and version
  • Device type
  • Operating system
  • Approximate location derived from an IP address
  • Referring website, search engine or advertisement
  • Advertising campaign and UTM information
  • Pages and products viewed
  • Website searches
  • Buttons and links selected
  • Products added to or removed from the cart
  • Checkout and purchase activity
  • Cookie identifiers
  • Advertising identifiers
  • Google click identifiers or similar campaign identifiers
  • Date, time and duration of website interactions
  • Website performance, technical errors and security events

2.4 Information From Other Sources

We may receive limited information from payment providers, courier partners, advertising platforms, analytics providers, social-media platforms and communication-service providers where necessary to operate our business, measure campaigns, deliver orders or respond to customers.

3. How We Use Personal Data

We may use personal data to:

  • Process and confirm orders
  • Accept and verify payments
  • Prepare invoices and order records
  • Pack, dispatch and deliver products
  • Send order, payment, shipping and delivery updates
  • Provide customer service
  • Manage customer accounts, carts and wishlists
  • Provide perfume-quiz recommendations
  • Respond to complaints, grievances and privacy requests
  • Process cancellations, replacements, refunds and chargebacks
  • Detect fraud, misuse and unauthorised transactions
  • Protect the security and availability of the website
  • Understand how customers use our website
  • Measure website, product and advertising performance
  • Improve our products, content and customer experience
  • Create advertising audiences and measure advertising results
  • Show advertisements that may be more relevant to previous website visitors
  • Send marketing communications where permitted or consented to
  • Maintain tax, accounting and regulatory records
  • Comply with applicable legal obligations
  • Establish, exercise or defend legal claims

4. Basis for Processing

Depending on the circumstances and applicable law, we process personal data:

  • With your consent
  • To process and fulfil an order or another request initiated by you
  • To provide customer service and grievance redressal
  • To comply with tax, accounting, consumer-protection and other legal obligations
  • For fraud prevention, security and other legitimate uses permitted by applicable law

Where processing is based on consent, you may withdraw that consent by using the available cookie or communication controls or by contacting us.

Withdrawal will not affect processing lawfully completed before consent was withdrawn.

5. Meta Advertising Technologies

Our website uses or may use Meta Business Tools, including the Meta Pixel and, when configured, the Meta Conversions API.

These technologies help us understand whether people interact with our website after seeing or selecting an advertisement on Facebook, Instagram or another Meta service.

5.1 Information That May Be Shared With Meta

Depending on the event and our technical configuration, selected information sent to Meta may include:

  • Page views
  • Product views
  • Website searches
  • Products added to a cart
  • Checkout initiation
  • Purchases
  • Product identifiers
  • Order value and currency
  • Event date and time
  • Page URL and referring URL
  • Browser and device information
  • IP address
  • Meta cookie or advertising identifiers
  • Information showing which advertisement or campaign led to a visit

Where Meta Advanced Matching or the Conversions API is configured, identifiers such as an email address or telephone number may be normalised and securely hashed before being transmitted to Meta for matching, measurement and advertising purposes.

Hashing converts the information into an encoded value before transmission. It does not mean that the information is treated as completely anonymous in every circumstance.

5.2 How Meta Advertising Data May Be Used

Meta event data may be used to:

  • Measure advertisement performance
  • Attribute website visits or purchases to advertisements
  • Optimise advertisement delivery
  • Create custom audiences of previous website visitors
  • Show advertisements to people who viewed products or started checkout
  • Create similar or lookalike audiences
  • Reduce duplicate conversion reporting
  • Support fraud prevention, security and reporting

Meta may process this information in accordance with its own terms and privacy policies.

We do not intentionally send Meta complete payment-card information, CVV numbers, UPI PINs, banking passwords, private customer-support message contents or information that we know constitutes sensitive personal data not permitted for advertising use.

5.3 Meta Conversions API and Server-Side Tracking

The Meta Conversions API may create a direct connection between selected website or server events and Meta’s advertising systems.

Server-side tracking may improve measurement reliability where browser-based tracking is restricted. It does not remove our responsibility to provide notice, respect applicable consent requirements or limit the information transmitted.

5.4 Meta Advertising Choices

You can review or change how Meta uses information for advertising through your Meta Accounts Centre or advertising preferences:

Manage Meta advertising preferences

You may also decline or restrict non-essential advertising cookies through the choices provided by our cookie banner or through your browser settings.

6. Google Analytics and Google Advertising

Our website uses or may use Google services, including:

  • Google Analytics 4
  • Google Tag Manager
  • Google Ads conversion tracking
  • Google Ads remarketing or “your data” audience features
  • Google Search Console

6.1 Google Analytics

Google Analytics helps us understand how visitors find and use our website.

Information processed may include:

  • Pages and products viewed
  • Website interactions and events
  • Approximate location
  • Browser, device and operating-system information
  • Traffic source and campaign details
  • Cart, checkout and purchase events
  • Order value and currency
  • Cookie and device identifiers

We use this information to understand website performance, customer journeys, product interest and sales attribution.

6.2 Google Ads, Conversion Tracking and Remarketing

We use or may use Google Ads to advertise Golden Aura Perfumes online.

Third-party vendors, including Google, may show our advertisements on websites, applications and services across the Internet.

Google and other third-party vendors may use cookies, device identifiers or similar technologies to show advertisements based on a person’s previous visits to our website and to measure whether an advertisement resulted in a website visit, cart action or purchase.

Google advertising data may be used for:

  • Advertising measurement
  • Conversion attribution
  • Campaign optimisation
  • Remarketing to previous visitors
  • Creating website-visitor audience segments
  • Preventing invalid advertising activity and fraud

6.3 Google Advertising Choices

You can manage how Google uses information to personalise advertisements by visiting:

Google Ads Settings

You may also install Google’s Analytics opt-out browser add-on:

Google Analytics Opt-out Browser Add-on

7. Cookies and Similar Technologies

Our website uses cookies, pixels, tags, local storage and similar technologies.

These may include:

  • Essential cookies: required for website security, shopping-cart functionality, checkout, login and order processing.
  • Functional cookies: used to remember preferences and improve website features.
  • Analytics cookies: used to measure website traffic, performance and customer interaction.
  • Advertising cookies: used to measure campaigns, create advertising audiences and show more relevant advertisements.

Essential cookies may be necessary for the website to operate and cannot always be disabled through our website controls.

Where required by applicable law, we seek consent for non-essential analytics and advertising technologies through our cookie notice or consent mechanism.

You may accept or decline categories of non-essential cookies using the options presented in our cookie banner where available.

You can also block or delete cookies through your browser settings. Blocking essential cookies may prevent the cart, account, checkout or other website functions from working correctly.

8. Email, SMS and WhatsApp Communications

We may use email, telephone, SMS or WhatsApp to send:

  • Order confirmations
  • Payment notifications
  • Shipping and delivery updates
  • Customer-service responses
  • Refund or replacement updates
  • Security or account-related notifications

Where you have subscribed, consented or where otherwise permitted, we may also send promotional information relating to:

  • Product launches
  • Offers and discounts
  • Restocked products
  • Fragrance guides
  • Abandoned carts
  • Golden Aura news

You may withdraw from promotional messages by using an unsubscribe option, replying with an opt-out request where supported or contacting us at contact@goldenauraperfumes.com.

Opting out of promotional communications does not stop transactional communications concerning an order, payment, delivery, refund, grievance or security issue.

9. Perfume Quiz and Recommendations

When you complete the Golden Aura Perfume Quiz, we may process your answers and fragrance preferences to provide a product recommendation.

Quiz recommendations are generated from the answers submitted and are intended as general fragrance guidance. They do not produce legal or similarly significant effects.

Quiz responses may also be analysed in aggregate to understand customer fragrance preferences and improve our products, recommendations and website experience.

10. When We Share Information

We do not sell or rent customer personal data in exchange for money.

We may share limited information with service providers where reasonably necessary to operate our website and fulfil the purposes described in this policy.

These providers may include:

  • Website hosting and infrastructure providers
  • WordPress and WooCommerce service providers
  • Payment gateways, including Cashfree Payments
  • Courier, fulfilment and shipment-tracking providers
  • Email, SMS and WhatsApp communication providers
  • Meta and its advertising-service providers
  • Google and its analytics and advertising services
  • Website security, malware-prevention and backup providers
  • Fraud-prevention and technical-support providers
  • Accountants, auditors, insurers and professional advisers
  • Government authorities, courts or regulators where disclosure is legally required

Service providers may process personal data only to provide the relevant service, comply with legal obligations or exercise their own rights under applicable law and their published terms.

11. International Data Processing

Some website, payment, analytics, advertising, hosting or communication providers may process or store information outside India.

Where international processing occurs, we take reasonable steps to use established service providers and comply with applicable legal requirements and restrictions.

12. Data Retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected or as required by law.

Order, invoice, payment, tax and transaction records may be retained for the period required under applicable accounting, taxation, consumer-protection and other laws.

Customer-service and grievance records may be retained to resolve disputes, maintain service history and prevent fraud.

Marketing information may be retained until consent is withdrawn, the customer opts out or the information is no longer required.

Analytics and advertising platforms may retain information according to their own retention controls, terms and privacy policies.

Information may remain temporarily in secure backup systems after deletion from active systems and will be removed or overwritten according to normal backup cycles.

13. Data Security

We use reasonable technical and organisational safeguards designed to protect personal data from unauthorised access, loss, misuse, alteration or disclosure.

These measures may include:

  • Encrypted website connections
  • Restricted administrative access
  • Strong authentication practices
  • Security and malware monitoring
  • Software and plugin updates
  • Website backups
  • Reputable payment-service providers
  • Fraud and transaction monitoring

No website, transmission method or storage system can be guaranteed to be completely secure.

Customers are responsible for keeping passwords, one-time passwords and account credentials confidential.

14. Your Privacy Rights and Choices

Subject to applicable law and reasonable identity verification, you may request:

  • Information about the personal data we process about you
  • A summary of how your personal data is used
  • Correction of inaccurate personal data
  • Completion or updating of incomplete personal data
  • Erasure of personal data that is no longer required, subject to legal retention requirements
  • Withdrawal of consent for consent-based processing
  • Opt-out from promotional communications
  • Grievance redressal concerning our processing of personal data
  • Nomination of another individual to exercise applicable rights in circumstances permitted by law

To submit a privacy request, email contact@goldenauraperfumes.com.

We may request reasonable information to verify your identity and locate the relevant records.

We may retain information where required for tax, accounting, fraud prevention, dispute resolution or other legal obligations, even after an erasure request.

15. Children’s Privacy

Our website is intended for general adult shopping and is not directed specifically towards children.

A person under 18 should use the website, place an order or provide personal data only with the involvement and consent of a parent or lawful guardian.

We do not knowingly seek to use the personal data of children for behavioural advertising.

If you believe that a child has provided personal data improperly, please contact us so that we can investigate and take appropriate action.

16. Data Breach and Security Incidents

If a personal-data breach occurs, we will investigate the incident, take reasonable remedial measures and provide notifications where required under applicable law.

17. Third-Party Websites and Services

Our website may contain links to payment pages, courier websites, social-media services or other independent websites.

We do not control the privacy or security practices of independent third parties. Customers should review the privacy policies of those services before providing personal information to them.

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our website, services, advertising technologies, business practices or legal obligations.

The revised policy will be published on this page with an updated effective date.

Where a material change requires additional notice or fresh consent, we will take reasonable steps to provide it.

19. Privacy and Grievance Contact

Questions, privacy requests and grievances may be submitted to:

Grievance Officer: Mr. Jatinder Singh Virk
Designation: Head –Finance/ Operations and Grievance
Email: contact@goldenauraperfumes.com
Phone: +91 92174 67087

We will acknowledge a consumer grievance within 48 hours of receipt, provide a complaint reference or ticket number, and endeavour to redress the grievance within one month from the date of receipt.